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Shade Tally
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Whitening, tallied tab by tab

Every way to whiten your teeth, held up against the shade guide

A dentist's shade guide fanned open from one rivet. Six porcelain tabs, from darker ivory to near-white, each carry one whitening method: purple colour correctors, toothpaste, pens, strips, trays from a dentist, and whitening in the dental chair.

Strips, trays, pens, purple correctors and the dentist's chair: what each one contains, what the law allows where you live, what it costs per go, and when to skip it. Information only, read against regulators' and sellers' own pages on 22 September 2026.

What Shade Tally does

Shade Tally compares teeth whitening methods on things you can check: the active ingredient a seller names, the strength it publishes or leaves out, the course printed on the box, and the rules that apply where you live. We read every figure on the regulator's or seller's own page and date it.

We do not test products on people, publish before-and-after photos, or quote "shades whiter" numbers. Those numbers come from sellers' own studies, and printing one here would make it look like ours.

Where we start

We start with the answer that pays us nothing. For many people with surface staining from coffee, tea or tobacco, a professional clean and an ordinary toothpaste do more than they expect, and anyone with crowns or veneers at the front should know that whitening will not change their colour. Beyond that, a dentist's examination is the best first step for anyone with sensitive teeth or gum problems.

When a kit is the right answer, our ranking of whitening kits puts dentist-supplied trays first and shows which sellers disclose their strength. When you are weighing the chair against a box, our dentist-versus-home comparison sets out what the extra money buys.

Why the rules come first

The same kit can be an ordinary shop product in one country and restricted in another. In the UK and EU, a whitening product sold over the counter may contain no more than 0.1% hydrogen peroxide, while some US products publish strengths of 6% to 15%. Our guide to peroxide limits by country quotes each rule from the regulator's own text.

The guides

Each one answers a single question, with its sources dated.

How Long Does Teeth Whitening Last? By Method, With a Touch-Up Plan

Studies and health services put whitening results at roughly one to three years, longer in some trials, but every number has a source.

Natural Teeth Whitening: Baking Soda, Oil Pulling, Charcoal and Peroxide Rinses, Checked

Kitchen remedies can shift some surface stain at best. None changes the tooth's own colour, and the acidic ones can cost you enamel.

How Much Is Professional Teeth Whitening? In-Chair vs Take-Home Trays

US insurers' own data put in-office whitening at $40 to $700 per visit on average; Humana's put external-stain whitening at about $303 per arch. Nobody publishes a figure for take-home trays. What those numbers include, and how to get a real quote.

Teeth Whitening Pens — Do They Work, and How Do They Compare to Strips?

A whitening pen paints a thin layer of gel onto your teeth for a short time. The research on paint-on gels is thin, the contact time is short, and few pens say how strong they are. Here is how to judge one.

Whitening Toothpaste — What It Can and Can't Do for Your Teeth

Whitening toothpaste mostly polishes surface stains away; it does not change the colour inside the tooth. That makes it useful for coffee and tea stains, and the wrong tool for yellowing with age.

Hydrogen Peroxide Teeth Whitening Limits by Country — the 0.1% and 6% Rules

In the UK and EU, a whitening product you can buy over the counter may contain no more than 0.1% hydrogen peroxide; up to 6% only through a dentist; above that, not as a cosmetic. The US and Canada do it differently. Every rule here links to its source, dated.

All ten guides

Quick answers before you buy anything

Does teeth whitening damage your teeth?
Used as directed on healthy teeth, the evidence shows mostly short-lived side effects rather than damage: the ADA names temporary tooth sensitivity and gum inflammation as the most common, and a 2018 Cochrane review found them mild and transient but more common at higher concentrations. Abrasive home remedies such as charcoal scrubs are a clearer risk to enamel.
What is the strongest teeth whitening allowed in the UK?
Over the counter, 0.1% hydrogen peroxide. Products above 0.1% and up to 6% may be sold only to dental practitioners, with the first use of each course done by or under a dental professional and never on anyone under 18; above 6% is illegal for cosmetic whitening, according to the General Dental Council.
Will whitening change the colour of my crowns or veneers?
No. The ADA says only natural teeth can be whitened, not tooth-coloured restorations, so whitening the teeth around a crown, veneer or filling can leave it looking darker. Ask a dentist before you start if you have restorations at the front.
How long does teeth whitening last?
The NHS says professional whitening may last for around 3 years if you follow your dentist's advice. Coffee, tea, red wine and tobacco bring surface staining back sooner.
Is whitening toothpaste enough?
For surface stains, it can be. The ADA says whitening toothpastes work mainly by abrasion on surface stains, some with a little peroxide, and will not have a significant impact on the colour inside the tooth. A professional clean does the same job more thoroughly, and neither pays us anything.